Years ago you had your website designed and developed. The day it went live on the internet was a great feeling of pride. You picked the colors, what it would say and how it would look. It went live and people told you it looked great.
When was the last time you checked your website? Don’t remember? It’s time to spend a couple of hours looking at it again. This is the first stop for potential customers to your business. You may be surprised at what’s not working the way you think it should.
Read all the content on every page. Facts, dates, and opinions probably have changed. Freshen up the information and how it reads. You’re not only getting new customers, but repeat customers are coming to your website. When they see new information it causes them to spend more time looking around and learning about you through your website content. The more time a person spends on your website, the more likely they are to buy something from you.
Now spend time clicking on every internal link on your website. Does the link still work and is it going to the page you want it to go to? Enter your information into your contact form to make sure it arrives into your email address. If you have pictures, are they outdated or have former employees in them? If you have a RSS feed, Facebook icon or a YouTube video, is the link on your website still pulling in the correct information?
Once you are sure everything is working correctly, it all reads well, and it’s up to date; send it to some customers and ask them to do the same thing you have just finished doing. After all, they are the people who you want to like your website.
One more thing, check out your competitor’s websites. See how they are presenting themselves on the web and compare it to your website. Don’t have the time? No worries, your potential customers are doing it and deciding if they will call you because of what they learn about you at your website and the impression your website makes.