Need a few good reasons to start a blog? How about 6 of them:
1) Creates keyword rich content for driving website traffic – Companies that blog drive 55% more traffic to their websites than those that don’t, according to Hubspot. Make sure those blogs include keywords you’re trying to target and you have an opportunity to drive more qualified traffic to your site.
2) Keeps your website content fresh – Search engines reward websites that post recent and relevant information. This can help you edge out a competitor in the search engine results (all else being equal) if you’ve posted something more recently.
3) Captures contact information – Subscribing to receive your blog updates requires a visitor to enter at least their first name and email address. Now a lead has identified himself.
4) Nurtures leads – Emailing out blog digests to subscribers is a great way to stay in front of prospects and remind them you’re still here to help them when they’re ready to use you. It can help cooler prospects warm up by trying on your personality and style of business through your posts.
5) Educates your customer – People have questions about your industry. Think of each post as a way to help them understand what you do and how you’re different – especially if your sales process is one that requires more education than actual selling.
6) Positions you as an expert – Consistent creation of informative content tells subscribers you know your stuff and can seed you as the go-to expert when they are ready to make a purchasing decision.
Bottom line – It’s a business building tactic for long-term success.
Have you convinced of the value yet? Hope so! Now to overcome the excuses that most business owners have for not having one. Come on, I know you’re thinking, “This is great but [insert excuse here]” Here are the top 3 I hear:
1) “I don’t have the time to write posts.”
2) “I’m not a good writer.”
3) “I don’t know what to write about.”
Valid? Maybe. Worth overcoming? OF COURSE!
Check back soon to see these excuses debunked, so you can get over them and move onto moving your business forward with blogging.