The world of marketing is now more complicated than ever, and digital marketing can be a struggle for many business owners to grasp. It may be difficult to understand how SEO, SEM, paid search, and social media, among others, all work together and the tactics behind them. But at least you can rest easy knowing digital marketing may best understand consumer behavior by the data and information available.
For instance, the keyword research that is available out there can tell you exactly how many people, in a particular area and time frame, are searching for terms related to your industry. What exactly consumers are typing in the search bar can lead you to draw conclusions as to where a company’s focus should be. Never before have we had this much understanding of what consumers are thinking when looking for a product or service. Exciting stuff, right?
Yet another example of how far we have come, and the information that is available to us would be in the world of social media. When a business owner shares something on a social media platform, fans of the business like, share, and comment, giving them instant feedback. These platforms can handle objections, track trends, gauge enthusiasm, and tell whether or not customers like a product or service. The possibilities to learn more about your customers and how they interact with your business are endless.
With the above examples leading more and more targeted traffic to your website, there is still more learning to do. The flow of traffic through your website can tell you a lot about the experience the consumer is having on site. Thinking about where people are bouncing off your site can help you tweak pages and content to continually move people closer to a conversion point.
So how does a business owner take advantage of this plethora of information if they don’t understand how all of these tools work together?
Well that is where marketing company that has an integrated approach to digital marketing can help educate and implement a strategy leading you inside the mind of your customer.