Our Mission and Vision
In 1956 our founder, William E. Walker, never sought to own control of any station. Instead, associate with ”capable ambitious people who have been encouraged to acquire a stock interest, so we are always working together for a station’s welfare, knowing that a station serves it’s community well, it is bound to profit accordingly.” The whole of Mid-West Family is greater than the sum of its parts. We are focused on fostering relationships with our communities, our listeners, and our advertisers. In addition, we will grow people in each market with an eye toward potential market expansion in the future.
Open Positions
Mid-West Family is seeking a full-time SEO Specialist to help shape the future of its ever-changing and evolving organization. If you desire to be part of a team that makes a difference and have fun while you’re doing it – it’s here!
What’s in it for YOU: (perks of the job)
- Eligibility for promotion within.
- Extensive training opportunities – we’re committed to initial and on-going improvement.
- Paid annual gym membership at local fitness clubs.
- Work with a growing, fast-paced, exciting team.
- Community involvement. With 8 live and local, market-leading radio stations as a part of our team, there are many opportunities for you to enjoy local entertainment.
Examples include:
- Local county fairs
- American Family Children’s Hospital Radiothon
- Storytellers Jam
- Viva Mexico
- Veterans Radiothon
- Ornament Smash
- Meet & Greet opportunities with various artists
- Local baseball games
- Multiple football Tailgate Parties
- Tickets to various sporting events
Job Responsibilities:
- Execute organic search (SEO), including managing communication, workflows and timelines.
- Partner with internal marketing teams and external suppliers to ensure quality output for client campaigns.
- Manage tracking, testing and reporting for search campaigns.
- Monitor and report web traffic and source analytics against KPIs.
- Audit websites and online presence to make recommendations.
- Aid in the pricing/estimates for recommendations.
- Perform on-page, off-page and technical SEO for clients.
- Write keyword rich blog content on and offsite to increase client visibility in search engines.
- Set up clients' Google account, analytics, my business and search console, Bing Places, webmaster tools, etc.
- Use search tools available to research, troubleshoot and run campaigns.
- Represent Mid-West Family in client meetings as the subject matter expert.
- Provide subject matter expertise to internal teams to help train and educate.
- Investigate new technologies to stay ahead of the curve
- Ability to be more than one dimensional, knowing how other platforms can help SEO campaigns perform better.
- Believe in always improving the Customer Journey for our clients
- Other duties as assigned by the management team.
Personal Requirements
Our next SEO Specialist should be a go-getter who is proactive, exceptional at independent problem solving, and skilled at leveraging best practices to gain a positive return on client’s investment. A minimum of 5 years of search experience is strongly preferred for this position. This candidate must be proficient in the Google Analytics platform with strong knowledge in keyword research, and implementing or managing SEO campaigns. This person should have experience in client reporting meetings/presentations, managing multiple clients at a time, and a Google certification for Analytics. Furthermore, candidates must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization. This person must have the ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude.
This role is a Monday through Friday from 8am-5pm position and will report to the Digital Operations Manager.
Salary and Benefits:
- Salary based on experience.
- Full benefits package includes: Medical, Dental, Vision
- 401k with company match
- Flexible spending account
- Vacation time
- Sick time
Send resume to:
Jerad Clark
Mid-West Family Madison
730 Rayovac Dr.
Madison, WI 53711
jerad.clark@midwestfamilymadison.com
NO PHONE CALLS, PLEASE
Mid-West Family is seeking a full-time Digital Marketer to help shape the future of its ever-changing and evolving organization. If you desire to be part of a team that makes a difference and have fun while you’re doing it – it’s here!
What’s in it for YOU: (perks of the job)
- Eligibility for promotion within.
- Extensive training opportunities – we’re committed to initial and on-going improvement.
- Paid annual gym membership at local fitness clubs.
- Work with a growing, fast-paced, exciting team.
- Community involvement. With 8 live and local, market-leading radio stations as a part of our team, there are many opportunities for you to enjoy local entertainment.
Examples include:
- Local county fairs
- American Family Children’s Hospital Radiothon
- Storytellers Jam
- Viva Mexico
- Veterans Radiothon
- Ornament Smash
- Meet & Greet opportunities with various artists
- Local baseball games
- Multiple football Tailgate Parties
- Tickets to various sporting events
Job Responsibilities:
- Work with internal marketing teams and external suppliers to drive successful execution of the client campaigns, client success is paramount.
- Create aesthetically pleasing, engaging images for internal and client projects.
- Create and monitor email marketing campaigns to maximize client results.
- Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels.
- Monitor and report on web traffic and source analytics against KPIs.
- Work on pre-designated client content, as well as create original content.
- Other duties as assigned by the management team.
Personal Requirements
Our next Digital Marketer should be a go-getter who is eager to learn, proactive, and exceptional at independent problem solving. This candidate must be proficient in content creation, strategy, email marketing, and paid social advertising. Furthermore, candidates must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization. This person must have the ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude. Client success is the ultimate goal.
This role is an in-office Monday through Friday from 8am-5pm position and will report to the Director of Innovation.
Salary and Benefits:
- Salary based on experience.
- Full benefits package includes: Medical, Dental, Vision
- 401k with company match
- Flexible spending account
- Vacation time
- Sick time
Send resume to:
Jerad Clark
Mid-West Family Madison
730 Rayovac Dr.
Madison, WI 53711
jerad.clark@midwestfamilymadison.com
NO PHONE CALLS, PLEASE
Mid-West Family is seeking a full-time Account Executive or Brand Ambassador to help shape the future of its ever-changing and evolving organization. If you desire to be part of a team that makes a difference and have fun while you’re doing it – it’s here!
What’s in it for YOU: (perks of the job)
- Eligibility for promotion within.
- Extensive training opportunities – we’re committed to initial and on-going improvement.
- Paid annual gym membership at local fitness clubs.
- Work with a growing, fast-paced, exciting team.
- Community involvement. With 8 live and local, market-leading radio stations as a part of our team, there are many opportunities for you to enjoy local entertainment.
Examples include:
- Local county fairs
- American Family Children’s Hospital Radiothon
- Storytellers Jam
- Viva Mexico
- Veterans Radiothon
- Ornament Smash
- Meet & Greet opportunities with various artists
- Local baseball games
- Multiple football Tailgate Parties
- Tickets to various sporting events
Job Responsibilities:
- Identify prospects who fit the target account profile.
- Convert target accounts to key accounts.
- Cold call prospects.
- Clearly communicate clients needs and expectations to internal teams.
- Direct strategy and proposal building.
- Demonstrate yourself and your team as a resource to your clients.
- Collaborate with internal teams with the goal of client success in mind.
- Customize solutions to solve the needs of your clients and achieve their desired results.
- Retain knowledge about the inventory, products, events and services to be able to convey information about them in a clear, concise, compelling and truthful manner.
- Other duties as assigned by the management team.
Personal Requirements
Our next Account Executive should be a go-getter who is extroverted and engaging, achieves satisfaction by helping clients, and has a determination to exceed expectations of others. This candidate must be comfortable in a team environment where everybody is a subject matter expert in his/her own areas. Furthermore, candidates must be self-motivated and goal-driven, strategic, possess a strong desire to build relationships, and have a positive influence on others. This person must have the ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude.
This role is a Monday through Friday from 8am-5pm position and will report to the Director of Innovation.
Salary and Benefits:
- Salary based on experience.
- Full benefits package includes: Medical, Dental, Vision
- 401k with company match
- Flexible spending account
- Vacation time
- Sick time
Send resume to:
Jerad Clark
Mid-West Family Madison
730 Rayovac Dr.
Madison, WI 53711
jerad.clark@midwestfamilymadison.com
NO PHONE CALLS, PLEASE
Agribusiness Broadcaster Job Description
Mid-West Family is looking to expand our growing Farm & Agribusiness Network with another professional radio broadcaster and reporter. If you have interest in working with station events, promotions, ag sales, growing our state-wide farm network as well as on-air reporting, social networking & marketing and public appearances, this may be the position for you.
The ideal candidate for this position has hands-on knowledge of agribusiness AND knows broadcasting. A strong work ethic is a must and you need to be able to relate to the rural community and those businesses that service ag. Previous on-air and/or promotions experience is considered a big plus, but not required. Due to the nature of the position, a flexible schedule will be required.
PERSONAL REQUIREMENTS:
Qualified candidates should be creative, imaginative, have good communication and organizational skills. The candidate should have some knowledge of Microsoft Word and Excel, is well versed in working and using social media and have the ability to meet deadlines and handle multiple projects. Qualified candidates will portray a positive attitude and strong work ethic to ensure a productive and successful environment with the company. Mid-West Family is an equal opportunity employer. Women and Minorities are encouraged to apply.
SALARY:
Salary commensurate with experience and a full benefits package is available.
CONTACT:
Please no calls. Mail or e-mail resume and air-check to:
Mid-West Family Marketing
Attn: Pam Jahnke – Farm Director
730 Rayovac Dr.
Madison, WI 53711
Mid-West Family Madison is seeking a full-time Sales and Marketing Assistant to help shape the future of its ever-changing and evolving organization. If you desire to be part of a team that makes a difference and have fun while you’re doing it – it’s here!
What’s in it for YOU: (perks of the job)
- Eligibility for promotion within.
- Extensive training opportunities – we’re committed to initial and on-going improvement.
- Paid annual gym membership at local fitness clubs.
- Work with a growing, fast-paced, exciting team.
- Community involvement. With 8 live and local, market-leading radio stations as a part of our team, there are many opportunities for you to enjoy local entertainment.
Examples include:
- Local county fairs
- American Family Children’s Hospital Radiothon
- Storytellers Jam
- Viva Mexico
- Veterans Radiothon
- Ornament Smash
- Meet & Greet opportunities with various artists
- Local baseball games
- Multiple football Tailgate Parties
- Tickets to various sporting events
Job Responsibilities:
- Order entry of radio, network and digital campaigns to our internal billing system.
- Organizing and gathering of reports for sales and clients (invoices, sales reports, run reports, etc.)
- Assist in creating marketing campaigns and client facing proposals.
- Market research for client facing presentations.
Internal communication with a large group of various team members – experts in his/her area of the company. - Administrative and sales support by preparing reports, correspondences, content, and contracts.
- Other duties as assigned by the management team.
Personal Requirements
Our next Sales and Marketing Assistant should be eager to learn, proactive, and exceptional at independent problem solving. He/she will be required to be proficient in Google Suite programs – primarily Drive, Docs, Sheets, and Slides. Additionally, a general knowledge of Microsoft programs is preferred – especially Word, PowerPoint, and Excel. Furthermore, candidates must possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization. This person must have the ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude.
This role is a Monday through Friday from 8am-5pm position and will report to the Director of Client Success.
Salary and Benefits:
Salary based on experience.
Full benefits package includes: Medical, Dental, Vision
401k with company match
Flexible spending account
Vacation time
Sick time
Send resume to:
Sara Kiley
Mid-West Family Madison
730 Rayovac Dr.
Madison, WI 53711
sara.kiley@midwestfamilymadison.com
NO PHONE CALLS, PLEASE
Mid-West Family Madison is seeking a full-time Sales Development Representative to help shape the future of its ever-changing and evolving organization. If you desire to be part of a team that makes a difference and have fun while you’re doing it – it’s here!
Do you like creating fun ways to WOW people?
If so, then you may be the perfect fit for our new role of Sales Development Representative.
You will be the amazing glue that sticks our marketing team to our sales team. You will spend your day finding creative ways to build relationships with new customers and seek out a path to bring back customers who left the Mid-West Family fold.
Your average day will include working with our sales team to come up with creative ways to WOW our dream customers to help us serve them better. You won’t need to be a hard closer because we have a team of sales rockstars to help you close the deal.
You’ll work with the marketing and sales leadership team to plant daily seeds in the minds of our future customers so when they are ready for our help, we will be the first people they think of.
What’s in it for YOU: (perks of the job)
- Eligibility for promotion within.
- Extensive training opportunities – we’re committed to initial and on-going improvement.
- Paid annual gym membership at local fitness clubs.
- Work with a growing, fast-paced, exciting team.
- Community involvement. With 8 live and local, market-leading radio stations as a part of our team, there are many opportunities for you to enjoy local entertainment.
Examples include:
- Local county fairs
- American Family Children’s Hospital Radiothon
- Storytellers Jam
- Viva Mexico
- Veterans Radiothon
- Ornament Smash
- Meet & Greet opportunities with various artists
- Local baseball games
- Multiple football Tailgate Parties
- Tickets to various sporting events
- Maintain a self-starter attitude while creating outreach strategies for new lead generation methods, utilizing resources such as sales reports, trade magazines, competitive media analysis, and leads identified by the marketing department.
- Support senior sales teams and sales representatives on outbound strategies and lead generating efforts
- Attend regular product training provided by Center for Sales Strategy and develop an understanding of our communication infrastructure.
- Monitor and set up meetings with prospects while handling the introductions and follow-up with the sales representatives.
- Be the first point of contact for new business prospects and determine the next steps for each prospect moving forward
- Establish active communication and engagement with prospects to create new leads and sales openings
- Collaborate with sales teams by bringing innovative lead generation ideas to each weekly meeting
- Build market position by locating, developing, defining, and closing business relationships.
- Identify trendsetter ideas by researching industry and related events, publications, and announcements.
- Track individual contributors and their accomplishments.
- Locate or propose prospective business deals by contacting potential partners.
- Discover and explore business opportunities.
- Screen potential business deals by analyzing market strategies, deal requirements, and financials.
- Evaluate options and resolve internal priorities.
- Enhance organization’s reputation by accepting ownership for accomplishing new and different requests.
- Explore opportunities to add value to job accomplishments.
Qualifications for Sales Development Representative
- Flawless communication skills, both written and oral.
- The ability to learn new software quickly.
- Demonstrated ability to work independently in addition to being a productive team member, by making outbound communication daily (email, text, phone, or in person).
- Have a strong work ethic and are eager to learn and make new connections with prospects.
- Have experience using LinkedIn Sales Navigator or other similar prospecting applications while keeping track of dead-end leads.
- Must be an excellent problem-solver and willing to collaborate in an exceedingly competitive environment.
- Thorough understanding of commercial awareness and brand recognition to successfully establish rapport with prospects.
- Other duties as assigned.
Who is Mid-West Family?
We are an independent, employee-owned marketing firm headquartered in Madison, Wisconsin.
Our mission is to serve our communities, listeners, and advertisers. We carry out our mission with a full suite of traditional and digital marketing tools. When we say tools, we don’t mean shiny petite screwdrivers. We’re talking about a souped up power drill with radio antennas big enough to reach Mars. Or at least Milwaukee. We own eight radio stations, employ unique on-air personalities that actually influence our local communities, and of course, win impressive broadcasting awards.
Tireless promoters of community involvement and philanthropy; we are committed to serving our community. It’s more than an obligatory half-day serving soup, it’s countless hours and hundreds of thousands of dollars donated to local causes. The money raised here stays here.
Within the guitar-covered walls of our custom-designed building, there is a candid and diverse company culture afoot. Minimal hierarchy where everyone’s voice has a place. We may even let you voice a radio commercial.
We are outgoing entertainment industry professionals, compassionate creative leaders, digital-savvy marketers, with a dedicated management team to help reinforce a work-hard-play-hard atmosphere envied by all.
We are the people who rock out at a late-night concert, but get up the next morning for a meeting.
If we were a haircut, we’d be a mullet — business upfront and an after party!
Mid-West Family Madison is an Affirmative Action/Equal Opportunity Employer.
This role is a Monday through Friday from 8am-5pm position, and will report to the Director of Sales.
Salary and Benefits:
Salary based on experience.
Full benefits package includes: Medical, Dental, Vision
401k with company match
Flexible spending account
Vacation time
Sick time
Send resume to:
Sara Kiley
Mid-West Family Madison
730 Rayovac Dr.
Madison, WI 53711
sara.kiley@midwestfamilymadison.com
NO PHONE CALLS, PLEASE
Marketing Writing Internship
Mid-West Family is seeking a part-time Marketing Writing Intern to help shape the future of its ever-changing and evolving organization. If you desire to be part of a team that makes a difference and have fun while you’re doing it – it’s here!
What’s in it for YOU: (perks of the job)
- Access to 11 of the top digital marketing certifications in the industry
- Work with a growing, fast-paced, exciting team.
- Community involvement. Many opportunities for you to enjoy local entertainment.
Examples include:
- Local county fairs
- American Family Children’s Hospital Radiothon
- Storytellers Jam
- Viva Mexico
- Veterans Radiothon
- Ornament Smash
- Meet & Greet opportunities with various artists
- Local baseball games
- Multiple football Tailgate Parties
- Tickets to various sporting events
Job Responsibilities
- Create engaging copy for social media ads
- Write monthly blog posts for clients
- Proof content and post blogs to the website
- Repurpose content from blog posts and webinars into other forms of content (images, videos, infographics, posts, etc)
- Create audio, video, and visual assets for our website and social media
- Be creative and have fun
Expectations
- 10-15 hours per week
- First two weeks in the office, but can work remotely as semester progresses
Send resume to:
Jerad Clark
Mid-West Family Madison
730 Rayovac Dr.
Madison, WI 53711
jerad.clark@midwestfamilymadison.com
NO PHONE CALLS, PLEASE
Apply
We are always looking for great people that want to join our sales team. If you are interested, please send your resume to jerad.clark@midwestfamilymadison.com.
