OMG! #BlackFriday is not just for Brick & Mortar Stores anymore
Well, that is something we have all known for a while, but it has gotten REALLY big this year.
If you have been watching television at all in the last 30 days, you probably have seen an ad or two (or five) talking about Black Friday Deals. Several things that may have popped out at you as these ads emitted from your TV – Black Friday has become more than just one day of shopping after Thanksgiving and Black Friday seems to be more than just your usual retailers selling toys, clothes and other such stuff for the Christmas gift-giving season.
So what are you doing to promote Black Friday for your online business?
If you are an e-commerce website, do you have a Google Merchant Account? Are you using Google Shopping or any other comparison shopping engines? And most important are you using Google Product Listing Ads, which appear in the Google Search Engine result pages? It may be too late for the 2014 Black Friday/Cyber Monday Shopping extravaganza, but it is not too late to be planning for 2015. To be successful requires planning, strategy and a lot of attention to detail, something I recently talked about!
“What?”, you say. You are not an e-commerce website, and Black Friday really does not affect you and your business? Let me tell you, the automakers did not get that memo! Car dealers have been promoting Black Friday deals all month and they have been selling more cars because of it. Home remodelers, carpet cleaners, HVAC contractors, even restaurants have jumped on the Black Friday band wagon in some form or another. So how do you spread the word? And what can you do now?
First, do you have a Google AdWords account that is up and running? If your answer is YES, that is a good thing. Second, do you have a campaign dedicated to your Brand name? Extra brownie points if your answer is YES. Now comes the good part, SITELINK EXTENSIONS. Without a whole lot of extra work with the potential of a whole lot of return, not to mention a boost in Quality Score, adding Sitelinks to your existing ads driving visitors deeper into your website and specials you may have for this holiday season get you some boost to your 4th quarter.