SO, you got your Google Analytics going and you think your new website is rolling along and you open up analytics and wonder what the heck you are looking at.
What are your analytics telling you?
I thought I would just run through a typical report for one of our SEO clients.
Keywords: The keyword searched that brought a referral to the website. (Not provided are people logged into their Google account. They are protected by Google from certain reporting. We prepare a separate report to look at specific queries within Google.)
You can gain a lot of insight from these numbers. It helps understand your consumer and can help you improve their experience with your website and brand in the future. For example, the average visit is 1min and 49sec. Does that mean we have a lot of good information on this site or people aren’t quite finding what they need right away? Could be a little of both, but something to look into. Another thing to notice is where are these people coming from, Taste of Madison, Wjjo, etc. What are they looking for on the site? Is it available to them? There are plenty of things to consider with any site that we look at. Much of this data is easier to see trends when you have a comparison over time.