Do you have a Gmail account for your business? We find many of our new clients do not and don’t understand why they would need one. There’s a certain “distrust” for many business owners when it comes to Google. “I have a great email system, Gmail is worthless.” “Google just wants to track me.” These are just a few of the things we hear before telling them that in order to get the most out of what Google offers businesses who want to be and sell online, you need to get that Gmail account.
What Google Changed
But there’s something that happened this summer that makes it imperative for ALL businesses who are using Google Maps on their website or want to use Google Maps. The only way to integrate the map into the website structure is to have login access via a Google account. Google highlights the reasons on this blog. In essence, the search giant wants to be able to easily contact developers who build the applications into their website in case the application is acting incorrectly when it integrates with Google Maps. Of course, there’s also a charge applied for using Google Maps and having it load when potential customers click on the map via your website. The first 25,000 loads per day are free. That’s a lot for some smaller businesses. They’ll never reach that quota per day.
Google Maps has become integrated into our daily lives. We use it as consumers to find businesses. Businesses use it to find customers; think about how Uber and Lyft have integrated Google Maps into their systems for their drivers and for consumers. The data is an incredible resource for digital marketers to help businesses target the right people. It’s time to get that Google Account for your business.