I’ve lived in 6 different cities in the past 3 years. Moving to Madison this summer was the same drill: unpack my boxes, set up wi-fi, and start to orient myself in my new location. I instantly Google “japanese takeout madison wi” on my smart phone to find my new favorite dinner spot. After settling down with some miso soup and sushi, I use my laptop to search where to get coffee on my route to work in the morning, which fitness club has yoga classes, and where the nearest bookstore is.
How are you going to convert me from a clueless newbie to a loyal customer? Whether I hear you on the radio, see your ad on Google, or read a friend’s recommendation on Facebook, I’m going to have to find out about you somewhere. You can’t just rely on the phone-book or a brochure site to get new leads anymore. You need an integrated marketing strategy to drive business and create loyalty. Here’s how to get found:
Develop a Strategy
Who is your target audience? What do you want them to do on your website? What does conversion mean to you? What kind of results are you looking for? How are you going to measure those results? These are critical questions to ask yourself before starting a marketing campaign.
Build a Website
To begin to develop an online presence, you must first build a website. A fast site with easy navigation and clear, strong calls to action is vital. Just last week I was trying to order a sub for delivery, and I ended up going to this company’s direct competition because they made me jump through too many hoops to place my order. You’re losing business if your site takes too long to load!
Brand with Radio
An integrated strategy doesn’t just mean digital marketing. By advertising on the radio, you are reaching thousands of targeted listeners each week, and your branding message is burning itself into their minds subconsciously. Radio creates Top of the Mind Awareness – next time someone is in need of products or services that you provide are you going to be the first business they think of to type into the search bar?
Increase Visibility with Search Engine Optimization
Now that your audience is hearing about you on the radio, you need to make sure your website is getting found when users are searching for you on Google. By optimizing all of the pages on your website it will soar to the top of search engine result pages. Who actually clicks to the second page of Google anyway?
Engage community with Social Media
Social media is not all about how many fans your page has, it’s how your page engages its fans. Create valuable content that is relevant to your followers, or else they’re not going to ‘like’ you. Social media can also a great customer service outlet – by resolving issues in a timely matter you are shaping opinions about the way you build relationships with your customers.
Establish expertise with Blog
By regularly posting relevant content, you are showing the online world that you know what you’re talking about. When it comes to your industry in your market, you’re a leader because you’re providing valuable resources to your customers.
Where are you on the vast spectrum of digital marketing? Am I reading your blog and laughing at your response to my tweet, or am I still waiting for your site to load?
Talk to a marketing strategist like me today so we can help you find the opportunities your business is missing out on.