The Emperor of Online Search doesn’t get any respect from the Admiral of Social Media. Google and Facebook just don’t get a long and with good reason. They are and will always be diametrically opposed. The Rebel Alliance, err…Facebook has been slowly, or quickly depending on your point of view, eroding away at the Galactic Empire’s, err…Google’s dominance when it comes to certain internet applications. Facebook hasn’t tried to hide the fact it wants to destroy YouTube’s video dominance nor has it hidden its attempts to surpass Google’s AdWords in terms of getting customers to online retailers and business via Pay per Click. Facebook also has tweaked its search capabilities greatly from graph search to the search mechanism it has now. But, Facebook has now opened the door to Google in terms of search via the Facebook mobile app.
Indexing Mobile Apps
To put it in terms many young Padawan will understand, Facebook is allowing Google to crawl and index the Facebook mobile app. So, when searching Google, some information from the Facebook mobile app will show up. When you click on it, you will be directed into Facebook via the Facebook mobile app.
This is a significant disturbance in the force because Google, in general, cannot categorize information from most smartphone apps. This means that Google isn’t getting information that will help in general search queries from the platform most people use to be on the internet, cellphones. App developers usually keep their walls closed and Google has to ask for permission to index those apps.
Making Mobile Search Better
What does this mean for you and me? It means Google can offer better search information without you getting lost in a Sarlac pit, helping it establish itself better in mobile search. It also means Facebook will be getting more people clicking to its social world via Google search and possibly stay within the Cantina once they get there.
That’s really what this is all about. The Online Search Emperor wants access to information in terms of what Facebook has to offer for certain searches and the Social Media Admiral wants people to come to their platform via Google search and get lost in their…maybe even click on ads.
It’s a symbiotic relationship.
Are you all as excited about Star Wars as I am?