Public Relations as Part of Your Marketing Strategy
One of the best ways to gain exposure for your brand is through unpaid advertising. Consumers trust it far more than they trust paid promos. But what exactly is unpaid advertising? It’s code for public relations, one of the most powerful marketing tools at your disposal.
Simply trying to be agreeable is hardly a public relations plan, but many businesses do just that. This approach keeps them in a constant reactive rather than proactive mode. A better approach is to build a visionary public relations plan that includes both modes. We can help with that by teasing out your vision for success and structuring PR goals that support it. Then we help define measurable objectives and good-fit strategies and tactics to help you stay on track to reach those objectives.
Manage image, gain exposure
Our public relations services include assistance with press releases, news pitches, community outreach, and networking events. We continually help you find positive messages around your business and translate them into positive media stories. And we mitigate the damage of negative messages in the same way. All of this is done with a well-defined plan in place to ensure you stay on track with your business goals.
With our public relations support, you get:
- Improved credibility, transparency, and relevance
- State-of-the-art tools to manage and monitor your campaigns
- Integration with your digital marketing strategy for maximum effectiveness
- Public relations professionals who know how to discover and “get” your voice
- Existing relationships with journalists that can be leveraged to your advantage
Bottom line: good public relations is about learning to manage image so you can win your case in the court of public opinion—again and again, and again. Put our experience to work for you. Contact us today to learn more about our public relations services.