Hit a Bullseye with Geofencing
Forget what you used to know about targeted marketing. The next frontier is geographically targeted marketing, also known as geofencing, and Mid-West Family Marketing has our flag planted firmly on it. Geofencing has introduced new ways to micro-tune your ad content and delivery for maximum success, and the results are incredible. By delivering digital marketing content based on users’ geographic locations, you can scratch their itches in real time. Geofencing also provides new ways to ensure that you aren’t bothering the wrong customers at the wrong time. Much like paid search/PPC, it is responsive marketing that zooms right into the hands of people likely to engage with your content.
Steer more traffic to your site or store
With our geographic targeted marketing expertise, we can deliver tailored content to a specific city, ZIP code, organization, or IP address while the recipient is near there or active there. Messaging can be timed to reach them during a specific event or action in that location. And the geofencing can be as small as an intersection or as large as a country. Messaging goes right to their smartphones. That means you can place real-time, enticing offers right in their hands while they’re right in your backyard.
What will you send to users when you know they have stepped foot near your store? A coupon? A sale reminder? Knowing they are so close, don’t you want to reach out and invite them in? We can help you build geofencing into your overall marketing strategy to get more traffic coming to your site or store!