Pay-Per-Click (PPC) for the win
With PPC, we use advanced analytics to zero in on the people most likely to respond to your ads. Then we place your ads in their search results. You pay only when the ads are clicked. Our approach to this proven tactic is a cut above because we spend quality time:
- getting to know your brand
- researching your market
- creating eye-catching ads
- fine-tuning search campaigns for quality rather than quantity clicks
Think of it this way: If it were baseball, every swing would be a base hit. If it were fishing, every cast would get a bite. In our world, it’s called paid search marketing: a sure step closer to the home run, the hooked fish, the customer conversion. Every cent you spend on it lands your business in front of someone with an express interest in what you’ve got. Coupled with social media marketing, search engine optimization, and/or geofencing, it’s a muscular marketing tool.
Why You Need Paid Search Marketing
More than 90 percent of consumers research online before making a purchase. If you don’t get seen early and often in their research, you’re toast. Paid search marketing is like a matchmaking service: it gets you right in front of more customers that are have already expressed a hunger for what you’re offering. Benefits of PPC/paid search include:
- Lower cost-per-lead
- Top-of-mind awareness = greater market share
- Competitive advantage
- Advancing the sales process
Simply put, our PPC/paid search marketing offers precision advertising that travels in a faster, straighter line to the people who already want what you’re offering. Contact us today to learn how to make it a part of your digital marketing strategy.