Help People Experience Your Brand
Real-time face-time has become something of an antique in the digital era, and the value of that antique is going up as our electronic spaces grow ever more cluttered. That’s why event marketing is taking up bigger wedges of marketing budgets across the country each year. Businesses are responding to a raw and primal need: Our human desire to experience rather than just watch. If you aren’t doing event marketing already, it’s time to start.
But What Exactly Is Event Marketing?
Event marketing is pretty much what it sounds like: promoting your brand through events that customers can experience. The main theme is in-person engagement. That’s why some people call it experiential marketing. Event marketing can include:
- Virtual events
- Live streaming events
- Special interest events
Think it’s too much to host special events, community events, or fundraising events? You don’t have to. Our event marketing team can help you find great opportunities to attach your brand to good-fit events being hosted by others in your community or online. Then they’ll work with you to plan and promote so that your efforts result in:
- Branding and awareness
- Lead generation
- Customer engagement and upsell
- Market education