I hated Google+.
I admit it. I hated that we had to pitch it to clients who owned brick and mortar stores in order to help “play the SEO game” with Google. Did daily posting for these clients help them in their rankings? It did, but not by huge numbers. In the end, that wasn’t the point, though. Using Google+ was only a product of needing to figure out ways to use the most powerful search engine to help our clients get found.
I am thrilled Google+ is dead
Luckily, Google saw their social experiment was failing and have “pulled the plug” so to speak. No longer do you need a Google account for YouTube (that was huge) and no longer do you need bother posting on Google+ if you are a business. Yes, you still can. The platform is still there and there are a few people who pay a visit now and then. But, they aren’t your local customers. When people search for you, they will click on the website before they click on the Google+ feed. They will click on the map before they click on the Google+ feed. They will click on photos of your shop or items in your shop or menus before they click on the Google+ feed.
Google My Business remains important
By no means does this mean you shouldn’t be updating your Google My Business account. As I said above, potential customers will be searching for your business and you need to make sure all that info is up to date at least every 6 months. But, now is the time, if you haven’t already, to start thinking about your Social or Search Strategy and see if there are ways you could build your business with campaigns. Facebook, Twitter, Pinterest, Instagram, Snapchat, Linked-In, Blogging, E-mail Marketing along with an integrated search strategy is what will make your business grow.
Google will always be the big player…just not socially.