When we talk with prospective clients or current clients, we spend time trying to figure out what digital marketing/social marketing platforms would best fulfill their immediate needs. I believe every business needs to be on Facebook, needs to be updating daily, needs to consider a media spend on Facebook and needs to understand that Facebook is a branding tool first, a selling tool second. But, when it comes to Twitter for Business, I see many business owners push it off or shrug their shoulders and say, “I don’t get it…it’s pointless.”
How Can Twitter Help Your Business?
Twitter is about new and information aggregation and sharing. It’s also about customer relations. More and more millennials are taking to Twitter to complain or praise businesses. Even if you aren’t on it, they are talking about your business on Twitter and if you’re not paying attention, you are losing customers.
I use Twitter for the businesses we work with as a way to let people know these businesses are experts in their field. By offering information about how to purchase diamonds, what jewelery goes well with what, new trends in jewelry, we have helped one of our clients (obviously a jewelry store) grow a younger fan base. By empowering potential customers, the hope is they remember you when they need you. Sharing ideas and information and making it easier for others to share is what makes Twitter so valuable.
The Power of a Twitter “Re-tweet”
For the most part, people are willing to take advice or recommendations from their friends. You will consider working with a business a friend highly recommends over a business you know nothing about. While Yelp and Google Reviews are helpful, seeing a friend “re-tweet” a business tweet can be much more powerful than a Yelp review from a person you do not know.
Online Reputation Management
As I mentioned earlier, your business is probably being talked about on Twitter. You can choose to ignore it, but that’s not a good idea. Twitter is the new “phone call complaint” but it’s worse since lots more people hear about the complaint. By taking control of conversations about your business, you are making sure your reputation stays intact. By handling customer complaints on Twitter quickly, you can save relationships and have customers spread your information to their friends.
Is Twitter For Everyone?
Unlike Facebook, I don’t believe Twitter is something you just jump into and “start doing” if you are a business. There needs to be a strategy in place and there needs to be a discussion about how to handle complaints. And, for some businesses, being on Twitter isn’t always a necessity. Monitoring Twitter, though, is important and if a business starts to see lots of complaints on there, then a decision can be made about starting an account and handling them.
Social Media Marketing is not easy. It’s not just posting promotional information and sitting there. You must be an active participant. Are you ready to let us help you be active?