Social Media is becoming a necessity for businesses, large or small. Similar to your website, Social Media allows both your customers and potential customers to learn more about you and become engaged with your brand on a deeper level.
Your business may have (probably should have) Facebook, Twitter, and Google + accounts by now, but you may be left trying to measure how your Social Media is making an impact. A few weeks ago, I came across Klout.com. Klout is designed to measure your online influence on a scale of 1-100.
Klout measures your influence by taking into account many factors; Twitter (re-tweets and mentions), Facebook (comments, shares, and likes), Google + plus 1’s and many more factors on different platforms.
Everyone has a Klout score, even if you haven’t signed up you still have a score.
After signing in for the first time, my Klout score was 31, slightly above the average of 20. After linking more accounts (Twitter, Facebook, Google +, LinkedIn, etc.) and becoming more active on my social networks over the past 3 weeks, I have raised my Klout to 51.
Klout, as a tool for businesses, can be used as a benchmark. Start with your initial Klout score and use it to measure the effectiveness of Social Media as your develop or change campaigns.
Remember, Social Media is not about being active, it is about being influential and engaging.